Archive for the ‘Marketing’ Category
Linkedin’s 2010 Review Email Gets You Clicking
So far, the most interesting piece of email marketing that I’ve receive this week came from Linkedin. If you’re on Linkedin you probably got this email and it probably got you clicking. Here’s what it looked like and why it was so effective.
Wednesday, January 19FedEx Gets an F for Email Marketing
Here is an example of how not to do email marketing. I recently signed up for a FedEx account. Frankly the experience has been less than stellar. Their user interface for technical resources needs a serious overhaul, they’ve had a service outage for getting a developer key for over 36 hours, or at least they’re [...]
Friday, June 4Entrepreneur.com Chides Small Business Without Web Sites
Carol Tice, writing in Entrepreneur’s Daily Dose this week takes to task the nearly 50% of small businesses who don’t have web sites. She says,
Friday, January 15Convert Incomplete e-Commerce Transactions
What do you do when a visitor to your e-commerce store begins a purchase but abandons it before paying? If you’re making no attempt to contact those individuals you’re losing a tremendous opportunity to make convert near customers into customers and you’re loosing sales. Try something like this.
Sunday, January 3