Archive for the ‘Email Marketing’ Category

Linkedin’s 2010 Review Email Gets You Clicking

So far, the most interesting piece of email marketing that I’ve receive this week came from Linkedin.   If you’re on Linkedin you probably got this email and it probably got you clicking.  Here’s what it looked like and why it was so effective.

Wednesday, January 19 David

FedEx Gets an F for Email Marketing

Here is an example of how not to do email marketing. I recently signed up for a FedEx account. Frankly the experience has been less than stellar. Their user interface for technical resources needs a serious overhaul, they’ve had a service outage for getting a developer key for over 36 hours, or at least they’re [...]

Friday, June 4 David

Convert Incomplete e-Commerce Transactions

What do you do when a visitor to your e-commerce store begins a purchase but abandons it before paying?  If you’re making no attempt to contact those individuals you’re losing a tremendous opportunity to make convert near customers into customers and you’re loosing sales. Try something like this.

Sunday, January 3 David