Entrepreneur.com Chides Small Business Without Web Sites
Carol Tice, writing in Entrepreneur’s Daily Dose this week takes to task the nearly 50% of small businesses who don’t have web sites. She says,“In the Discover study, 46 percent of respondents said it’s a myth that every company needs a website. And they’re right–companies that don’t want to be successful certainly shouldn’t spend the time and money to develop a company site. So every company doesn’t need one.”
Tice softens the blow a couple of paragraphs later pointing out that many of the companies that don’t have web sites may be intending to start them and that 32% of companies in a VistaPrint Survey said they would work on Web development given more time and money.
Tice may have been a little harsh, but is she wrong? No. The Web is becoming the number one go to place people find businesses. Ask your friends what they do with the phone books that show up on their doorstep each year and you’ll find many if not all pitch them. Ask those who don’t how often they refer to them and you’ll find that most of them sit in a drawer gathering dust all year.
As Tice points out, “a company website is just a basic, must-have marketing tool for the 21st Century.”