Among the best, and yet least known and understood, tools in the seo tool chest is the optimized press release. Most people who are using press releases to promote their websites fail to understand the difference between a any press release and an optimized press release. We don’t. We know the difference and employee it to get our clients the best possible results.

On page optimization is, however, just one aspect of maximizing the benefit of your press releases. When you distribute a release, how you target rss feeds, and how you place your link within the release all have a significant impact on your ultimate success.

It is also necessary to understand that not all press release distribution services are created equally. Some services can guarantee placement in the news search results of Google and Yahoo! (the world’s biggest news distribution channels) while others simply sit on the low ranking pages of little known and rarely visited distribution sites.

Our charge for writing an SEO press release and distributing it is $250.00 if we use our preferred distribution channel. The cost for writing a press and distributing it through a free distribution service is $145.00. The difference is due to the fee charged by PRWeb.com.