The worst looking Website on any topic showing up at the top of a search engine will always out perform a great looking Website that doesn’t show up in searches.
No matter how beautiful your Website it isn’t doing you any good if no one can find it. We’ve seen (and worked on) plenty of beautiful Websites that are nothing less than cyber art and which are testimonials to their designers’ skills, but have little chance of showing up in the search engines until they are optimized for search. That’s not to say that you can’t have both a beautiful and a well optimized site, you can. But a beautiful site without optimization will get you about as much traffic as the Mona Lisa would generate for the Louvre if they took it off the wall and put it off limits in the museum basement. Being seen is priority number one.
How you get there matters. Sustainable results in natural search come from ethical search engine optimization. There are plenty of ways that search engine optimization can be accomplished. Some of them have the approval of search engine companies. Others are seen as deceitful trickery, and are commonly referred to as “black hat seo”. Sustainable results come from honest work applied consistently. Could you get there faster using the less honest tactics? Perhaps, but if you’re running an honest business and plan to use the Internet as a long term business tool you don’t want to do things that might get your site banned.
What we guarantee and what we don’t. Have you ever been approached by a search engine optimization company that tells you they guarantee you a top spot in Google? Push them a little further and you’ll likely discover that they’re speaking of paid search. We are sometimes approached by potential clients who want us to a guarantee “top placement.” We can’t and we won’t. What we do guarantee is that we will give your site the individual and concerted attention that it needs and deserves. We”ll work hard to get your site moving in an upward direction and we know that our success is predicated on your success so we have a lot at stake and we take our commitment very seriously.